When global fashion leader H&M hosted their exclusive Spring/Summer 2025 Luncheon at the Downtown LA Proper Hotel, they partnered with Wildstems to design florals that perfectly reflected the modern, elevated spirit of their new collection.
Inspired by H&M’s vision of a '90s sleek aesthetic—artsy, refined, and contemporary—our floral designs centered around a soft, sophisticated palette of creamy whites, beige tones, dusty pinks, and muted blue-grays. Every arrangement was carefully crafted to feel fresh, stylish, and understated, steering intentionally away from any overly romantic or traditional “wedding” vibe.
With Cara Cara restaurant's lush greenery already setting a rich backdrop, Wildstems introduced floral moments that felt natural and artful, adding delicate color and movement without overwhelming the space. The designs echoed the atmosphere of Downtown Proper’s warm, textural interiors—creating a seamless connection between fashion, florals, and architecture.
From airy, minimalist centerpieces to subtle floral accents, every element was designed to support H&M’s SS25 story: modern, effortless, and quietly luxurious.
